Impact of pharmacist-developed educational influenza vaccination video on influenza knowledge, attitudes, and behaviours in young adults.
Author(s): ,
Sharon Mitchell
BScPharm PharmD PhD
Kenneth Cor
Canadian Pharmacists Conference ePoster Library. Leung D. 06/03/17; 174270; 73
Daniel Leung
Daniel Leung
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Young adults are consistently within the demographic with the lowest influenza vaccination rate. We evaluated the effectiveness of a brief, educational video about influenza vaccination on their behaviours towards the seasonal influenza vaccine. Secondary objectives included the evaluation of the video's impact on influenza vaccine knowledge as well as attitudes towards the seasonal influenza vaccine.

A repeated measures questionnaire was administered to young adults aged 18-25 before and after viewing a brief, educational video on influenza vaccination. The questionnaire consisted of 2 questions about behaviours (likelihood of receiving the yearly flu vaccine and likelihood of promoting it to others), 7 true-false flu vaccine knowledge questions (common vaccine risks/myths, flu prevention & treatment), and 7 questions on attitudes (personal/societal benefits, flu shot recipients). The behaviour and attitude questions were assessed with a 6-point Likert scale (1=strongly disagree, 6=strongly agree). The primary outcome was the mean difference between pre-test and post-test scores in the behaviour questions.

A total of 27 respondents were included for analysis. For behaviour, a significant increase from the pre-test mean Likert score (4.87) to the post-test mean Likert score (5.22) was observed (mean difference: 0.35, P<0.05). For attitudes about flu shot recipients, a significant increase from 5.07 (pre-test) to 5.34 (post-test) was demonstrated (mean difference: 0.27, P<0.01). For knowledge, the pre-test score (95%) had a non-significant increase to 96% post-test (mean difference: 1%, P=0.42). For attitudes about personal/societal benefits, a non-significant increase from 5.36 (pre-test) to 5.48 (post-test) was seen (mean difference: 0.12, P=0.12).

In young adults, a brief, educational video on influenza vaccination showed a positive impact on their seasonal influenza vaccine behaviours (increased likelihood of receiving the flu vaccine and promoting it to others). Attitudes about flu shot recipients were also improved.

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